Krown - Focused on the environment.
Virtually every company today reviews their environmental contribution to our planet. New legislation as well as new environmental initiatives at the federal, provincial and municipal levels makes it necessary for companies to constantly examine both the products they produce and the way they do business.
At Krown, we have thought this through very carefully because the very foundation of our existence is based on the principle of reducing waste in the form of vehicles and equipment by making these last longer. By reducing corrosion, we help to reduce some of the premature “wear and tear” on vehicles that is often caused by corrosion. Every part of a car, a truck and a trailer is attacked by corrosion and our goal is to protect the vehicle, therefore extending its life and preventing the need for replacement. Our product extends the lifecycle of body panels, frames, brackets, linkages, as well as many other mechanical parts. It’s designed to significantly reduce the amount of corrosion on electrical fittings, plug-ins, wires and connectors. Good maintenance on electrical systems can extend the life of batteries, reducing the need for replacing them as well during the vehicle’s lifecycle. Overall, vehicles that are protected from corrosion last longer and require fewer replacement parts. This results in less scrapped metal and fewer corroded parts that normally end up at the junkyard or landfill site. This desire to be part of the “pollution solution” has been applied to every operation of our business.
The Krown product itself is just one example of this philosophy. Firstly, the basic ingredients of our product are completely different than most other rust inhibitors in the marketplace. It contains no solvents, no VOC’s (volatile organic compounds) and no toxins. We could use more harmful yet cheaper ingredients in our product but have chosen not to do so. In the manufacturing process, environmentally-friendly ingredients almost always cost more than other more harmful alternatives. Yet we feel that the lessened impact to our planet makes the additional expenses we incur more than worthwhile. On top of that, what if our company could use a recycled, refined and re-cleaned product as one of our ingredients? That’s exactly what we do. In fact over 80% of the ingredients in our product are made up of re-refined materials and additives. This enables us to put to good use products that might otherwise be used to pollute our planet.
Our goal of environmental responsibility does not end there. Since the little things count as well, even at our local Krown centres, great emphasis is put on protecting our earth. Every Krown shop is equipped with an oil separator in the floor to clean all water that leaves the shop through the drains. All oil that is captured in the separators becomes part of recycled material that is pumped out and sent off to a refinery to be recycled and reused for other product manufacturing. Even the drums that we use to store and transport our rust inhibitors are part of a recycling program as they are returned to our manufacturing facility, cleaned, dried and refilled over and over again.
With regards to environmental impact, every aspect of our business has been considered. From the way the product is applied to the way it is shipped and even to the way we contact our customers to notify them of their annual appointment, the term “reduce, reuse, recycle” is taken into consideration. We contact hundreds of thousands of customers every year. This normally would mean literally tonnes of paper being used. To be environmentally- conscious many of our locations actually contact our customers by telephone, through email or by way of a small postcard to reduce the amount of paper use.
Can we do more to be environmentally-responsible? We believe we can and that is why our environmentally-friendly focus is ongoing with the view to adding additional programs in the future.
By reducing the amount of vehicles and equipment that go to the scrap yard, by using environmentally-friendly products even if it costs more to manufacture them and by focusing on environmental responsibility in everything we do, Krown will continue to do all we can to protect our earth.